For many of us, the true joy of the holiday season comes from shopping, whether it's hurrying to the stores at some ungodly hour on Black Friday or finding the perfect gift for the friend who has everything. The high I get from finding a great deal often feels like I just had a Starbuck's triple latte with a cocaine drip attached.
Although I don't consider myself a shopping addict, I do find myself susceptible to the stimulation of the malls, the online discounts, and the coupons I get in the mail during the holiday season.
Shopping activates the brain's reward center, triggering the release of dopamine…you know, the same chemical released by drug use, gambling or other addictive behaviors. This is also what makes it so much FUN.
Shopaholics (those who practice chronic, repetitive purchasing that provides immediate and short term gratification causing harm to themselves or others) actually account for only 6% of the population. However, during the holidays, these numbers increase substantially.
Now, don't get me wrong. I'm not implying that it's wrong or bad to spend money. However, when you're spending money you really don't have, or notice you crave the dopamine high shopping brings, it may be a perfect opportunity for you to explore what you are really shopping for. From my experience with my clients, buying becomes a substitute for a deeper need or desire that is not being met.
To determine if this is you, next time you feel a strong impulse to buy, complete this short exercise:
Follow this link to short quiz and 5 tips for helping you stay within your budget.